Service 01 / 04 · from $800
Brand identity design.
A brand identity is a working tool, not a single logo. I design identity systems that stay recognisable on a signboard, a cup, a screen and a business card — and that your team can use without me in the room.
Good fit for
New and growing businesses — cafés and F&B, retail, lifestyle and product brands, studios and startups — and established brands that need a careful refresh rather than a reset.
What you get
- Discovery: brand context, audience and competitor review
- Positioning and visual direction (2–3 routes)
- Logo system: primary mark, secondary marks, minimum sizes
- Typography and colour system for print and screen
- Key touchpoints: stationery, signage, menus, social templates
- Brand guidelines document and organised master files
The result
An identity that is respectful of your history, usable across every format, and grounded in the market you actually compete in.
Essential
$800
For new businesses that need a solid, usable mark.
- 2 logo concepts, 2 revision rounds
- Primary logo + secondary mark
- Colour palette and typography
- Mini guidelines (PDF)
- Business card design
- Around 2–3 weeks
Complete
$1,800
A full identity system ready for launch.
- Discovery and positioning session
- 3 creative routes, 3 revision rounds
- Full logo system and brand patterns
- Stationery, signage and menu applications
- Social media templates
- Complete brand guidelines
- Around 4–6 weeks
Signature
From$3,500
Identity plus packaging or space applications.
- Everything in Complete
- Naming and tagline support
- Packaging or interior/signage applications
- Launch visuals and realistic mockups
- Priority support during production
- Timeline agreed per project
Process
- 01
Discover
Context, audience, competitors and the real place the work will live.
- 02
Define
A clear direction agreed before design starts.
- 03
Design
Concepts, refinement and testing in real formats.
- 04
Deliver
Final files, guidelines and support through production.
Start a brand identity project
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