Journal
Notes on brands, packaging and practice.
01
Respectful, usable, context-aware — three tests for every brand
Beauty is the easy part. These are the three questions I ask before a brand or package leaves the studio.
→ 02A mockup is a design decision, not a decoration
How you present work changes how it is judged. Why choosing the right mockup deserves the same care as the design itself.
→ 03Start with the world it enters
Why every brand and packaging project should begin with the real place the work will live — and what to look for when you get there.
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